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• B Logo Story
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B Logo Story

B Logo represents the spirit behind the establishment of the Beng Kuang Marine & Its Subsidiaries. It symbolizes the hard work & perseverance of the brothers whom have striven hand in hand to make our group as we are today.
It also embodies the spirit in constantly striving towards providing excellent and quality services with total commitment and sincerity.

Hence, the meaning behind the B logo becomes more significant. It can constantly remind all of us what should be the correct attitude to promote this special culture & image, driving ourselves towards better development.

The road to the expanding the Group’s business is never ending. We are constantly facing an ever changing environment. To maintain our competitiveness, we need to move with the new technologies and skills and change our working methods to suit the environment. Along the way, the Group has grown stronger as it has moved towards diversifying our business and targetting regional markets.

 

The first stroke of the B symbolizes the main stem of the Group’s top management and employees. Together, they unified their efforts, strength, skills, time and patience to contribute the growth of this stem. The stem is ever-growing, in another words, this stem is like a company that is growing in size.

 

The second curve attached to the top of the main stem indicates the external suppliers or partners that are supporting us.  All the external partners are carefully screened, monitored and maintained.  We believe in establishing partner relationships by building and reinforcing trust among each other.

  Finally, the last stroke of B logo is the symbol of our customers.  Through the support of our employees and partners, we have gained strong capabilities and competencies to provide the best customer services and products.

In conclusion, the B logo is like a strong foundation of a stem (business entities) with the support of healthy leaf (external parties) that will in turn bear sweet-tasting fruits (i.e. products and services quality) for our customers.

The red colour of the B logo signifies our vibrant, united, innovative and resourceful organization. The white background symbolized our belief that learning is boundless.

Copyright © 2008 Beng Kuang Marine Limited. All Rights Reserved. | Email us at bkm@bkmgroup.com.sg